First Day Cover Advertising

A friend of mine recently showed me some of her grandfather’s stamp collection.  He had some great First-Day Covers (FDCs) from the 1960s.  Here are a couple of the beauties:

The interesting part about these FDCs is that they came through the mail with advertising letters in them! Check it out:

What a neat idea–a collectible first day cover that catches your eye entices you to open it up and read what’s inside.  If advertising mailers today had the same flair, we might not call them junk mail!

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